Millenials are the generation that truly does everything in their own way. It is the generation that has revisited many of the older generations’ norms and decided that they don’t work so well any more – so why not tweak them or reject them altogether? One of those trends is the emphasis on a materialistic, consumerist lifestyle – more and more millennials are instead investing in experiences, and fitness has a crucial role to play in that.
Fitness Is a Long-Term Shortcut to Self-Improvement
In recent years, many reports suggest that several health problems have seen an unprecedented rise during our time due to our lifestyle – an office job in front of a computer is bound to result in back and neck pain, while watching TV instead of taking a walk in the evenings does not help either. This rising trend is worrying millennials, who are rediscovering the importance of wellness and health in the search for happiness and growth. Fitness is really the starting point for developing a variety of self-improvement skills: it helps hone your determination and discipline, educates you in setting and achieving goals, and encourages you to focus and develop positive habits. It also helps give you more energy and lower your stress levels, as exercising boosts our body’s ability to produce hormones that are good not only for our physical health, but also for our state of mind.
Millenials Prefer Experiences Over Material Goods
It seems that millenials are really tapping into the potential of experiences and habits, while they are turning away from short-term gratification offered by material things. According to research reported by Lottoland, 57% of people agree that experiences make us happier than material possessions. This could be anything from travelling and going on adventures, to enjoying cultural events like concerts and engaging in physical activities like biking and hiking. Long-term happiness is rarely achieved by material objects, as new things quickly become old as we adapt to them, they tend to leave us wanting more, and they lead us to compare ourselves to others who are buying more. By contrast, the value of experiences is hard to compare: they make us more social, prompt us to connect with others through storytelling, and help define our identity.
A Holistic Attitude Towards Wellness
According to Forbes, millennials are increasingly investing in the wellness and health market: along with Gen Z, they make up 69% of the fitness wearables consumer base, while 72% of millennials state that they prefer spending on experiences rather than material belongings. The concept of wellness has also evolved over time. Individuals nowadays do not just want to be free from disease, but they want to lead a balanced lifestyle that improves not only the way they look and how their body feels, but also their emotional and mental health. Taking time for yourself, keeping active, and eating and sleeping well are the new luxury goods for millennials, as they seem to have discovered a long-neglected truth about well-being.
In this rediscovery of how to live well, fitness and regular exercise is a crucial pillar – it teaches us to take care of ourselves and invest in our long-term physical health and happiness.